BBRZ - Omnichannel

Real-life stories designed for use across multiple channels. As part of the omnichannel campaign for BBRZ, we produced films in various formats.
syntakt mockup

Campaign films for recruiting

During a visit to Vermessungstechnik Schubert in St. Pölten, we shot an entire omnichannel campaign in just one day across two units. With a tightly coordinated shooting schedule and highly motivated protagonists, 9 hours of filming turned into a rich bundle of social media content.

Vermessungstechniker geht durchs hohe Gras und hält ein Stativ in der Hand.
Mann mittleren Alters lacht in die Kamera.
Four people, four unique stories. Our protagonists were the employees of Vermessung Schubert ZT GmbH.

In collaboration with the agency Syntakt and with an excellent script, the shoot was a smooth and enjoyable experience for everyone involved. The concept was designed so that we could produce enough material in one day to cover the client’s social media channels—LinkedIn, Instagram, and YouTube.

Crew

  • DOP: Benny Paya
  • Director: Alex Gruber
  • Sound: Peter Priemer
  • 1AC: Stefan Vucsina
  • 2. camera: Michael Sauberer
  • production manager: Theresa Wiesinger
  • agency: Helga Lackner
junger mann lächelt in die kamera

Requirement

An efficient social media production and corporate portrait for BBRZ.

Briefing

A single shoot day should yield enough content to tell compelling stories across all social media channels. The content should be optimized for each platform’s specific format and audience.

Production

Filming took place in a single day with two units. One team focused solely on interviews, while the second team captured B-roll footage.

Result

The result was a long version (6 minutes) that could be broken down into 90- to 120-second edits for various event formats. Additionally, several 20-second clips were produced for Reels, along with 60-second versions for broader use.

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